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The Role of Corporate Communication in Enhancing Public Trust in Government Agencies: A Study of Hadejia Local Government Area, Jigawa State

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Chapter One: Introduction

1.1 Background of the Study

Public trust is the cornerstone of effective governance, influencing the legitimacy, accountability, and performance of government agencies. Corporate communication, as a strategic tool, plays a pivotal role in building and maintaining this trust by ensuring transparency, accessibility, and engagement between government agencies and the public. In Hadejia Local Government Area, Jigawa State, the relationship between government agencies and citizens has often been strained due to issues such as perceived corruption, inadequate service delivery, and limited public engagement. Research underscores the importance of corporate communication in fostering trust by promoting open dialogue, addressing misinformation, and demonstrating accountability (Smith, 2023; Johnson & Lee, 2024). However, the application of corporate communication in the public sector remains inconsistent, particularly in local government contexts. This study examines the role of corporate communication in enhancing public trust in government agencies in Hadejia, exploring strategies that can strengthen governance and improve public perception.

1.2 Statement of the Problem

Government agencies in Hadejia LGA face significant challenges in gaining and maintaining public trust, often due to a lack of transparent and consistent communication. This gap has resulted in public dissatisfaction, reduced civic engagement, and a decline in confidence in governmental institutions. While corporate communication offers a pathway to address these challenges, its potential remains underutilized in the local context. The absence of a structured communication framework further exacerbates the problem, leaving government agencies unable to effectively manage public expectations or counter misinformation. This study seeks to investigate how corporate communication can enhance public trust, offering practical recommendations for improving governance in Hadejia LGA.

1.3 Objectives of the Study

  1. To assess the role of corporate communication in fostering transparency in government agencies in Hadejia LGA.
  2. To examine the relationship between corporate communication and public trust in Hadejia LGA.
  3. To identify challenges and opportunities in implementing effective corporate communication strategies in Hadejia LGA.

1.4 Research Questions

  1. How does corporate communication foster transparency in government agencies in Hadejia LGA?
  2. What is the relationship between corporate communication and public trust in Hadejia LGA?
  3. What challenges and opportunities exist in implementing corporate communication strategies in Hadejia LGA?

1.5 Research Hypothesis

  1. Corporate communication significantly fosters transparency in government agencies in Hadejia LGA.
  2. There is a positive relationship between corporate communication and public trust in Hadejia LGA.
  3. Effective corporate communication strategies enhance public perception of government agencies in Hadejia LGA.

1.6 Significance of the Study

This study is significant as it bridges the gap between governance and public engagement through the lens of corporate communication. By examining strategies that enhance public trust, the research contributes to the development of communication frameworks tailored to the unique socio-political context of Hadejia LGA. Policymakers, public administrators, and communication professionals can leverage the findings to improve transparency, foster civic participation, and rebuild trust in government institutions. The study also provides practical insights into addressing challenges such as misinformation and public skepticism, promoting sustainable governance and community development.

1.7 Scope and Limitations of the Study

The study is limited to government agencies operating in Hadejia Local Government Area, Jigawa State. It focuses on the role of corporate communication in enhancing public trust, excluding other factors such as political ideologies or economic conditions.

1.8 Operational Definition of Terms

  1. Corporate Communication: The strategic dissemination of information by organizations, including government agencies, to build relationships and foster trust with stakeholders.
  2. Public Trust: The confidence citizens have in the integrity, transparency, and effectiveness of government institutions.
  3. Government Agencies: Public sector organizations responsible for implementing policies, delivering services, and managing public resources.




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